About Us Section
People don't like to read texts on website often.
People remember most of all what is at the beginning of the page and at the end. That's why first sections are important, better to dedicate space for the most important things and try to explain shortly what they will get.
This text look like adding problems in a negative form and not as a solution
Now, It turns out that he will read first about their problems but not the solution.
Because to adding a lot of information about problems and giving solution is a presentation format when the attention of a potential client is captured by the speaker or a person purposefully wants to study all the pain of user, etc.
User spends very little time on a website, quickly browsing without full reading. His attention must be captured.
If in principle you need to leave them there, then it’s better to take them down to the bottom, but bring key decisions to the top.
I wanted more a short text at the beginning about the company's mission/goal where we can show this problems which company can solve.
Again, we need to say about problems but in solving form.
Draft of text
Character
The bird moves around the page like a curious and inquisitive person, starting after the video.
As if exploring with users.
Bird can be added to key sections where it has interaction animation ( with hover or scroll). Their eyes, and wings can move. The bird can react when the user hover on a button (call to action) or some information in sections.
Also bird can move between sections.
So important not to make the website overwhelmed with visual elements and animation.
